HOLIDAY AUTOS SELECTS AFFILINET TO TAKE PERFORMANCE MARKETING PROGRAMME UP A GEAR

4 years
    Press Release

affilinet, the specialist performance marketing company, has this week announced that it has won the European-wide remit for Holiday Autos, the world’s leading leisure car hire broker.

Part of the lastminute.com group, Holiday Autos works with global partners such as Alamo, Avis and Hertz, through to smaller local suppliers, seeking to provide customers with the best possible choice and price for car hire. The new affiliate programme, which will run across the affilinet platform, will use product level tracking to provide greater visibility on types of product sales. This will help Holiday Autos better understand its customers’ purchasing journey, ensuring customers are targeted with relevant content and offers across digital channels.

The programme will go live during the peak summer holiday season in the company’s biggest markets - UK, France and Germany – before being rolled out to Spain, Holland, Italy and Switzerland. It will incorporate voucher codes and cashback sites as well as content affiliates, which will target generic as well as boutique travel sites focused on particular destinations.

Kevin Currie, Global Director of Digital Marketing, Holiday Autos said: “This new performance marketing programme will give us much better visibility of our customers’ purchasing journey. Simple things like who comes to the site, via what channel and their destination are vitally important to becoming more intelligent about how we target consumers in a creative and engaging way. Consolidating on the affilinet network will help us to realise the potential of our data and to develop our brand identity and grow our market share.”

Gary Bicker, UK country manager, affilinet said: “Data is becoming an increasingly important part of all marketing activities, but there is no point in having access to information if you can’t make sense of it. As individuals, we’re targeted by a huge number of marketing messages every day. The programme we’re running with Holiday Autos will be an important step in standing out in a crowded market by targeting the right customer, via the right channel and at the right time.”

-ENDS-

For more information, please contact: Sophie Hodgson sophie.hodgson@theprnetwork.co.uk 07960 577205

About Holiday Autos Multi award winning Holiday Autos is the world’s largest car hire broker operating in over 5,000 locations around the world. Working with partners including Avis, Alamo, Europcar, Sixt, Hertz, National, Thrifty and Budget, holiday autos offers competitively priced car hire and a high level of service to all its customers. As well car hire, Holiday Autos also offers campervan hire, van hire, prestige and hybrid car hire as well as chauffeur drive services through its consumer website.

Travellers can book directly at www.holidayautos.co.uk or by calling one of the customer services team on 0871 472 5229 between 7am to 10pm, 7 days a week.

About affilinet Founded in 1997, affilinet is one of the most established affiliate networks in Europe, offering unrivalled experience, knowledge and heritage in the marketplace. With presence in 7 countries across Europe, affilinet have over 2,000 affiliate programs on the network.

affilinet focuses on generating ROI for its clients utilising the affiliate channel to drive sales and leads for brands from a broad range of industries including travel, retail, finance, telecommunications, not-for-profit, FMCG and automotive. Clients include Toyota, Thomas Cook Group, Galeries Lafayette, Zalando, eBay, Telekom, Groupon, Debenhams, Landrover, Virgin Atlantic, Toys"R"Us, Guess and KLM.

affilinet and sister company Sedo are owned by Sedo Holding, formerly known as AdLINK Group.