The migration comes as part of an international consolidation to have all the Groupon European affiliate programmes under the Affiliate Window/Zanox umbrella. The decision was influenced by the significant, ongoing success of the Groupon UK programme managed by Affiliate Window since April 2010. The UK programme currently has more than 3,000 publishers joined to the programme and Groupon UK’s performance marketing activity continues to lead the daily deals sector.
Groupon is the world’s leading daily deals website featuring a different deal every day in over 60 cities and regions across the UK and Ireland. Groupon’s offers range from restaurants, health and beauty, products, tickets for live events to travel. Discounts are up to 70% off the normal retail price; proving that Groupon is an ideal advertiser for publishers to promote.
“The expansion of our partnership with Groupon represents another significant acquisition by Affiliate Window and Zanox, says Nick Caulfield, Head of Account Management for Affiliate Window. “The partnership with Groupon will no doubt have its challenges but with some good old fashioned elbow grease from Affiliate Window, I am confident this will be a success. The daily deal market is thriving at the moment and we are proud to be working with the biggest provider in that sector.”
Patrick Dwyer, Marketing Executive at Groupon adds: “We are delighted to have the opportunity to launch the new Groupon Ireland programme with Affiliate Window. We have had success working with Affiliate Window in the UK, and we endeavour to leverage their resources to replicate this success in Ireland.”
The Groupon Ireland programme aims to leverage Affiliate Window’s expertise and knowledge to drive revenue and expand the breadth of its merchant partner base. Through the recent launches of new and exciting products such as the affiliate toolbar and iframe, which allows publishers to integrate Groupon into their daily marketing activities with minimal effort, Groupon Ireland strives to make the promotion of its deals an efficient and financially rewarding experience.
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