Neverblue starts its own performance marketing network with a focus on fashion. Company looking to take advantage of burgeoning industry. Recent Forrester Research projects online apparel sales in the US to rise from $202 billion in 2011 to $327 billion by 2016, a total of 62% growth.
Mobile devices will likely be at the forefront of the fashion and apparel market’s rapid sales incline. Research firm, eMarketer, predicts the US market will grow from 3.5 billion in 2010 to $31 billion in 2015. The survey includes items such as fashion is clothing, shoes, jewelry, accessories, watches, eyewear, cosmetics and perfumes worldwide.
Mobile CPI use
Eric J. Gerritsen, Vice President of Sales and Business Development, at Neverblue has stated CPI will be used in mobile apps across Neverblue’s new fashion performance marketing network. “It includes an industry-leading app Cost-Per-Install (CPI) model that represents the perfect way to distribute shopping apps,” said Gerritsen.
Neverblue has been undertaking some hefty expansion amidst the backdrop of uncertainty concerning V2V Holdings’ bankruptcy filing. Only last month Neverblue announced it had opened an office in London. It now has a presence in some of the biggest global continents in the US, Canada, Europe and Asia.