INside Performance Marketing
Rob Wilson replaces Urban Gillström as Tradedoubler CEO

Rob Wilson replaces Urban Gillström as Tradedoubler CEO

Rob Wilson will succeed Urban Gillström as President and CEO of Tradedoubler from the beginning of August. Wilson’s currently responsible for heading up Tradedoubler’s operations in the UK and Ireland as Market Unit Leader North West.

Chairman Mats Sundström was quick to welcome Wilson to his new position and emphasised how the role was possibly being refined over the coming months. “The leadership role is now naturally shifting towards commercial and operational fulfilment,” he said. “With his strong commercial track record and industry experience, Rob is an ideal candidate to take over as CEO."

Tradedoubler’s share prices have been dropping since January of this year and are currently close to being at an all-time low. The affiliate network’s recent interim report, which Gillström presented, didn’t do much to lift shareholders’ confidence either. April saw a big drop in share prices, which appeared to coincide with first quarter financials.

Brand overhaul

The affiliate network has, however, spent time overhauling its brand and objectives of late. A new dedicated mobile team was touted last month, which Wilson appears to have been partly responsible for. A rebrand of the website and business as a whole also accompanied the creation of the mobile team to reflect Tradedoubler’s altering direction.

Wilson’s comments to press didn’t hint at serious change. In fact he seems to focus more on the evolution of the work already done by Gillström rather than a future revolution. "Tradedoubler is the European leader in performance marketing and I am looking forward to further reinforcing our position, building upon the solid foundations laid down by Urban," he concluded.

Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

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