Quidco’s latest evolution in its mobile app sees it bolster the offer notification from retailers by pushing competitors' discounts in-store. The sharing, joining and signing in process have all been tweaked as has social media support by giving bonus cashback rewards for sharing a check-in on Facebook or Twitter.
Retailers will also benefit from changes made to Quidco’s mobile app, some of which are sure to stimulate debate in the sector. High street brands will be able to present their leading offers to Quidco app users whilst they are in their nearest competitor’s store. The idea is to influence where they choose to shop.
Quidco retailer interest on the up
Interest in the method Quidco adopts for driving footfall to retailers hasn’t waned since the casback site first introduced cash rewards for check-ins. The amount of participating retailers has jumped from seven to over 70 and includes the likes of Debenhams, Argos, HMV and Vodafone. The entire network now consists of 22,000 retailers offering the monetised check-in service.
Sales Director at Quidco, Andreas Andreou, is excited by the new capabilities the overhauled Quidco app offers retailers. “Our mobile app is an extremely powerful tool for lead retailers as it enables them to place their offers in front of customers shopping in a competitor’s store,” he said.