INside Performance Marketing
A4u Programme of the Week: Best Western

A4u Programme of the Week: Best Western

Name: Best Western

Contact: Rachael Spowart


What sets Best Western apart from its competitors, in terms of both the business overall and its affiliate programme?

Best Western Hotels prides itself on the offering of unique hotels. Spanning the length and breadth of Great Britain each hotel is as individual as the next and full of quality. The brand as a whole strives to have the best seasonal offers available and the winter sales are huge!

Affiliates on the program have access to all offers which are available here. Best Western provide creative banners, content and images so all affiliates need to do is get in touch with our agency and/or login to the network interfaces to pick up the tools. We’re confident that our relationship with our agency LBi/Bigmouthmedia is a positive thing for the affiliates on board as there is always a point of contact on hand to offer support and guidance.

We’re constantly running incentives where affiliates can win a hotel stay, a Virgin experience day or simply a gift card from the brand. We believe this form of engagement and offerings is what sets us apart from competitors in the space.

What does Best Western make available to its affiliates to help them promote the programme?

Best Western Hotels offer a competitive commission rate of 5%. The program also hosts a selection of seasonal promotional banners, copy and an up and coming content pack which should make promoting the brand as simple as possible from the word go. We’re also working with our international head office to create a brand new product feed, watch this space!

Regular incentives and conversion rate support has been a key success for the program and we were recently nominated for the ‘Best in Travel’ award at this year’s Performance Marketing Awards based on this case study.

We’re constantly working with our agency to make sure we are optimising the program for our affiliates and recently we launched a survey so that we could take that all important feedback on board from our affiliates.

What are Best Western business goals and plans for 2012?

Two keys goals for the business this year are:

Deliver a leading customer experience in the hotel mid market sector to improve customer loyalty and advocacy.

Become the leading mid market brand with the ‘Hotels with personality’ strategy and attract new guests to member hotels.

How can they sign up and who can they contact?

Simple! The program runs on both Affiliate Window and Tradedoubler. All affiliates need to do to join is click on the links and integrate the feed accordingly. Affiliates are also welcome to get in touch with our account manager, details as above.

Want to be featured as A4u's Programme of the Week? Contact Mark Atherton for info.

Carrie-Anne Lewis

Carrie-Anne Lewis

Carrie-Anne has been with Existem since May 2011 and works across both Performance Marketing Insi

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