Ve Interactive has relaunched VeCommerce with the inclusion of built-in cart-recovery and remarketing technology. The move is part of the company’s acquisition of Adaptive Consultancy, a London digital marketing agency with a proprietary ecommerce platform.
Along with cart recovery and remarketing, VeCommerce features product management, easy content editing, marketing integration, customer management, management reports, trade log-in and social network integration. Ve Interactive believes that the functionality will improve a merchant’s prospects for customer acquisition, conversion and retention.
Online merchants will be the big beneficiaries of VeCommerce, according to Ve Interactive’s co-Founder CEO, David Brown. “The launch of VeCommerce as the first truly integrated solution marks a revolutionary step-change in the ecommerce industry’s ability to address the productivity needs of online merchants today,” he boasted.
Five years in the making
Adaptive’s ecommerce platform was developed over the course of five years, but it was Ve Interactive’s input that caused Adaptive to integrate VeCapture and VeContact cart recovery and remarketing software into the product. Clients who recognise the usefulness of the platform’s integrated feature-set include theletteroom.com, laraventura.co.uk, ichibaninternational.com, ollieandnic.com and daisyknights.com.
Adaptive’s CEO, Roddy Scaife, believes that Ve Commerce is a flexible solution for merchants who aren’t achieving satisfactory conversions with their current ecommerce platform. “It will certainly be ideal for merchants wanting to migrate their businesses online, or for those starting a completely new build, since a full CMS (Content Management System) interface is included within the platform,” he explained.