INside Performance Marketing
Have You Seen takes affiliate model social

Have You Seen takes affiliate model social

Traffic Junction’s Have You Seen makes it possible for web users to share a product they’re enjoying with friends and followers on email, Facebook, Twitter and Google+. Should the recommendation lead to a purchase, a commission is earned and shared between both parties. The service is said to increase the opportunity for merchants and affiliates to drive incremental, trusted and maximised sales.

Dan Pearce, Traffic Junction’s Commercial Director, discussed how a recently conducted YouGov survey revealed 45% of Brits already recommend products or services online via email or social media. Pearce went on to say that Have You Seen is looking to capitalise on these figures. “By rewarding consumers for something a significant proportion of them already do, Have You Seen will further encourage this behaviour and help partner retailers to increase sales,” he disclosed.

Retailer support

Have You Seen isn’t the first to reward social users for driving traffic. Digital Animal’s fandistribution model is similar, but Have You Seen rewards consumers with money rather than gifts and it seems to be garnering support from lots of merchants. Over 1800 retailers have already signed up including the likes of Amazon, Argos, Boots and Halfords.

7DayShop is one of the many companies already on board. Bill Marjot, a marketing consultant working at the photography online retailer has no problem with rewarding people for recommending his products. “Have You Seen offers us a platform to incentivise people who like our products to share that experience,” he said. “If those individuals refer sales to us then I’m more than happy to reward them as we would any traditional affiliate.”

Continue the conversation

Got a question or comment – tweet Simon simonnholland or comment on Twitter, Facebook or LinkedIN.

Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

Read more from Simon

Related Articles

Join over 10,000 performance marketers for the ultimate weekly update on industry news