myThings is expanding US market operations to offer its performance-driven cost per action model. It hopes that the CPA route – where advertisers only have to pay for actual conversions – will make it stand out from most other American retargeting companies, which work on the cost per click or view-based models. And with over $1.1 billion generated from upwards of eight million conversions to date, myThings believes that they’ll be able to persuade American advertisers to get on board.
Former VP of Sales at FetchBack, Michael Swope, is heading up the US office. He has been glowing in his praise of myThings’ activities in the CPA arena. “The company's technological advancements will offer US advertisers a chance to optimise their online campaigns to a level yet to be seen in the US market," Swope said.
Billions of impressions
myThings’ model includes big data analysis and real-time bidding. Currently the company personalises over two billion impressions every month and generates over 150% performance uplift compared to the retargeting industry standard. Its approach is being recognised as outstanding – as recently as last month, myThings won the Best Use of Data category at the Performance Marketing Awards.
myThings’s CEO, Benny Arpel, hopes that his company’s core offering will push up sales for American marketers. "myThings is excited to bring more of its knowledge and expertise to the American market,” he enthused. “Setting the standard in 15 markets, we look forward to providing a more effective, true CPA solution that enables marketers to drive incremental sales."