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Keynote speaker reflects mobile’s importance at a4uexpo Europe

Keynote speaker reflects mobile’s importance at a4uexpo Europe

Multi award-winning marketer, Scott Seaborn, will be presenting during the much sought-after keynote slot at performance marketing conference, a4uexpo Europe. Seaborn will be covering the subject of brand-building in the mobile space during his session titled, The Evolution of Mobile from a Creative Perspective.

Powerhouse brands such as Fanta, IBM, Coke Zero and Heineken will be shown to lucky attendees as examples of how brand building on mobile has evolved over time. While the focus will be on mobile’s evolution, new areas of integration including the hyper-connectivity of hardware and software will also be discussed.

Seaborn will be looking to instil a certain creative spark in each attendee. A creative perspective is essential for anybody looking to increase engagement with consumers during this period of steep growth for the mobile channel.

Seaborn's media passion

Even during the beginning of his career, Seaborn and the media channel were inseparable. Since his early work in broadcast media, mobile has been at the core of everything he’s one. Seaborn’s CV makes note of how he owned a small agency, was a digital media network’s Creative Director, founded Ogilvy Group’s mobile division and also co-founded Ogilvy Digital Innovation Lab.

Of course, a man of Seaborn’s dedication to the mobile cause wouldn’t finish his working day at 5pm. He manages to find the time to consult for a number of global investment banks. He also holds various non-executive director positions with mobile technology companies.

A born winner

Hardly surprising, then, that after successfully implementing campaigns for hundreds of global brands he has been showered with awards including multiple Cannes Lions, D&AD;, DMA, Creative Circle, London International, FWA, One Show, IAB, MMA, BIMA, Campaign Big, Revolut!on and NMA.

Founder and MD of A4u, Matthew Wood, commented on how Seaborn's addition to the a4uexpo Europe agenda reflected a the growing emergence of brand engagement on mobile. “It’s inevitable that we’ll see entrepreneurs embrace performance marketing based ideologies and drive revenue and interaction purely on mobile," he said. "Scott’s enlightening keynote will put to the audience a number of traditional branding strategies and expose how these can relate with mobile to fully engage and influence the consumer.”

Want to discover how performance marketing strategies compare in other countries? If you do, you'll definitely want to attend A4u's next event, a4uexpo Europe. The two-day conference takes place in Barcelona on the 19th and 20th of June. It features over 40 sessions from the industry's leading brands and over 1000 delegates from more than 30 countries. With a continuous pan-European undercurrent, you'll be able to discover first-hand how to make big gains in performance marketing beyond your own territory. Registration is now open for publishers, advertisers, networks and agencies, and you will receive a discount of up to 30% on group bookings.

Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for

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