INside Performance Marketing
A4u Programme of the Week: Halfords

A4u Programme of the Week: Halfords

Name: Halfords

Contact: Kyle Brogan

Email: kb@fusionlimited.com

Who are Halfords?

Halfords is the UK’s leading retailer of automotive and leisure products. Each year families make thousands of journeys as essential parts of their daily lives. They need to keep moving for work and family and they want to travel for their holidays and enjoy active leisure time wherever possible. Our customers want to stay mobile and want a trusted friend like Halfords to help keep their wheels in motion.

At Halfords we understand how journeys are at the heart of work and family life, and through our great products, expert advice and service we are focused on helping our customers stay on the move. We stock the products they need to maintain and enhance their vehicles, we have cycles for every age and discipline and we offer great value travel solutions for leisure time.

We’ve been operating within the affiliate space for over 8 years and have seen the programme grow in line with the growth of the Halfords website.

What sets Halfords apart within the Performance Marketing arena?

Historically we have always developed the programme to give the best benefits we possibly can to our publishers, including paying out the same commission on Reserve and Collect sales as per the normal home delivery orders, as well as getting mobile tracking set up as quickly as possible.

Furthermore the vast range of products that we stock is fairly unique for a multi-channel retailer within the affiliate market, really giving publishers something to shout about throughout their promotions, driving people to the site or instore.

What products will be supported by affiliates for Halfords in 2012?

Our current TV ad is heavily focused on pushing our summer lifestyle products – resulting in bikes, bike accessories and tents being key in 2012, specifically in line for summer.

If you haven’t already seen the ad, check it out here!

http://www.youtube.com/watch?v=4qrCRPnqlms

How are you planning on growing the current Halfords programme?

Having re-launched the programme back in 2010, we’ve seen consistent continuous growth with our key affiliates, however we still feel that there is plenty more that can be done to continue this development and see the programme progress into 2013. One of the main tasks that will be undertaken will be to concentrate much more on our Mobile offering and amending our promotions according to the device that our publishers / customers are on. This will enable us to become one of the true market leaders of multi-channel marketing within the performance marketing space.

What sorts of promotions can you support?

Any promotion big or small can be supported through our affiliate programme. We offer regular voucher codes across the majority of our categories and we are very open to running CPA increases for the right level of exposure – so just get in touch! As we have dedicated management for our programme we can look to turn around promotions very quickly, so always worth keeping us in mind if another merchant drops out of a promotion.

Programme highlights

3% commission on all confirmed sales 3 ways to order – Reserve and Collect, Order and Collect, Home / Work Delivery. Full mobile tracking Regular voucher codes Dedicated account manager

Apply for the programme on Affiliate Window and Tradedoubler

For any further information please contact Kyle Brogan kb@fusionunlimited.co.uk.

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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