INside Performance Marketing
Mobile revenue up 313% across Europe

Mobile revenue up 313% across Europe

Mobile commerce is teeming in Europe with 313% more revenue generated in the fourth quarter of 2011 than 2010 on mobile devices according to zanox. The affiliate network has released the zanox Mobile Performance Barometer 2011, which features trends and developments in mobile commerce.

The zanox report was collated from over 1000 advertiser programmes in Europe’s core markets of Germany, Italy, France, Spain, Benelux, Scandinavia and Poland. It discloses how, in 2011, more than two million transactions were made on mobile devices throughout the zanox network, which is equivalent to one mobile transaction every 15 seconds. The two million transactions drove a sales volume of €120 million

Arrival of the tablet revolution

During December 2011, the iPad was behind 50% of all revenues generated by the mobile channel leading zanox to proclaim the long-promised tablet revolution to be finally here. The average per transaction revenue generated by the iPad is said to be 63% higher than the iPhone and double the amount made from Android devices. Zanox has labelled Apple’s iPad the number one revenue generator in Europe.

The zanox Mobile Performance Barometer aims to set aside projections, surveys or other expert opinions and focus on the real transactions, which includes purchases, contract completions or subscriptions. More of the findings can be seen in the infographic below.

zanox Mobile Performance Barometer 2011

Want to discover how performance marketing strategies compare in other countries? If you do, you'll definitely want to attend A4u's next event, a4uexpo Europe. The two-day conference takes place in Barcelona on the 19th and 20th of June. It features over 40 sessions from the industry's leading brands and over 1000 delegates from more than 30 countries. With a continuous pan-European undercurrent, you'll be able to discover first-hand how to make big gains in performance marketing beyond your own territory. Registration is now open for publishers, advertisers, networks and agencies, and you will receive a discount of up to 30% on group bookings.

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Simon Holland

Simon Holland

Simon is the news and research reporter at Existem. Previously a technology journalist, he now spends his time investigating both future and developing trends in performance marketing whilst producing editorial content for performancein.com

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