Mobile commerce is teeming in Europe with 313% more revenue generated in the fourth quarter of 2011 than 2010 on mobile devices according to zanox. The affiliate network has released the zanox Mobile Performance Barometer 2011, which features trends and developments in mobile commerce.
The zanox report was collated from over 1000 advertiser programmes in Europe’s core markets of Germany, Italy, France, Spain, Benelux, Scandinavia and Poland. It discloses how, in 2011, more than two million transactions were made on mobile devices throughout the zanox network, which is equivalent to one mobile transaction every 15 seconds. The two million transactions drove a sales volume of €120 million
Arrival of the tablet revolution
During December 2011, the iPad was behind 50% of all revenues generated by the mobile channel leading zanox to proclaim the long-promised tablet revolution to be finally here. The average per transaction revenue generated by the iPad is said to be 63% higher than the iPhone and double the amount made from Android devices. Zanox has labelled Apple’s iPad the number one revenue generator in Europe.
The zanox Mobile Performance Barometer aims to set aside projections, surveys or other expert opinions and focus on the real transactions, which includes purchases, contract completions or subscriptions. More of the findings can be seen in the infographic below.
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