Affiliate Window has announced new features for publishers seeking information on advertisers that support mobile. The new options will allow publishers to not only view advertiser programmes with mobile support, but also those containing what the network is calling, “advanced Affiliate Window tracking.” The new tracking incarnation is said to be superior to the network’s former solution.
Advertiser programmes now mobile support and affiliate tracking will be marked as “Mobile Optimised” in the network’s system. The new filter can be found in the merchant directory and the summary section of each advertiser’s profile.
Reports on advertiser validation, commission and publisher transactions will display appropriate mobile icons. It means publishers can identify whether a transaction was made using a computer, tablet or mobile device. Affiliate Window predicts the true impact of mobile on advertiser and publisher campaigns will be seen for the first time thanks to these additional details.
Mobile use on the rise
Mobile traffic and sales volume have seen consistent growth on the performance network. Latest reports from Affiliate Window have shown that 7% of all network sales currently take place on a mobile device or tablet. The company predicts the same sales figure will hit 13% by the end of the year.
Strategy Director at Affiliate Window, Kevin Edwards commented on how important these new features are for publishers wanting to take advantage of the recent increase in m-commerce opportunities: “Reporting was the missing piece of the jigsaw for us and I’m delighted we’re first to market with our new mobile reports that help showcase the strength of performance in the new frontier of mobile marketing”.
As for brands currently touting mobile optimised sites and affiliate tracking, Affiliate Window says it has over 50 of them including Debenhams, Groupon, Thorntons, Gap and B&Q.; More are being added by the network each month.