Webgains has announced it will be working with MymCart to give mobile assistance to the 600 merchants and 70 000 publisher sites under its umbrella. The London-based affiliate network hopes to improve the customer journey by giving all those merchants and publishers the chance to benefit from an increasingly important m-commerce market in the UK.
IBM recently conducted research that showed how the uptake of mobile shopping has seen a rapid increase. UK mobile transactions shot up by 186.5% in December 2011 compared to December 2010. The mobile market contributed to 12.9% of all online sales, which was over double the figure for 2010.
Managing Director of Webgains, Robert Glasgow, commented on the figures saying that there was still a high proportion of businesses with no mobile-optimised website. He considers MymCart to be a great way for those businesses to implement a mobile offering. “An affordable solution such as MymCart, driven from existing product datafeeds, is just what the market wants at this point in time,” he said.
The large SME client base at Webgains was a big draw for MymCart according to the company’s Managing Director, Mark Kuhillow. He felt there were definite parallels between the types of business working with Webgains and those MymCart is aimed at: “Our technology is aimed at the same kinds of businesses. We both recognise the value that smaller businesses bring to retail.”
Currently the priority for Webgains is the UK market, but the network does have plans for an international roll out of MymCart’s technology over the coming months.