Qype has published details of its updated platinum business package. It gives businesses all the regular benefits of a premium listing on the European consumer reviews site, plus a free daily deal mail-out to QypeDeals’ growing database.
Businesses benefit because they’re able to test the daily deal market for themselves without an excessive outlay. The experimentation doesn't even come at a price: they will see 100% of the revenue from the daily deal with Qype not taking a penny.
Functional daily deals
QypeDeals gives businesses the option to publish a top deal free for one day in their city. Restrictions can be placed on the number of deals available, and Qype requires that businesses include a minimum discount of 50%. Should businesses find this type of deal to their liking, they can then purchase additional deals on a fixed-fee basis.
Qype believes that its QypeDeals service is a useful marketing tool for businesses, with exclusive deals mailed directly to consumers’ inboxes and promoted across the company’s social media channels.
Across Europe, Qype feels that QypeDeals has been quite the success story. Close to 400,000 businesses are now active on Qype, with the company claiming that over 10,000 European businesses have joined in just the last month.
Ian Brotherston, CEO of Qype, is under the impression that companies will be more inclined to give daily deals a test run using his outfit’s unique approach. “Giving businesses the opportunity to try the daily deal model on their terms will take away some of the risk and could potentially open up a whole new market and sales channel for SMEs,” he emphasised.