Joining the likes of Agent Provocateur, Ted Baker, Liberty London; boohoo appointed London & New York-based 7thingsmedia due to their proven track record in scaling fashion affiliate programmes.
boohoo selected the integrated media agency after a lengthy pitch process and they will replace their current affiliate agency.
7thingsmedia will provide boohoo with strategic insights into the greater potential of performance-based marketing whilst building relationships with true fashion publishers, such as fashion shopping aggregators and fash-pack bloggers.
The a la mode agency will kick off their tenure by hosting a launch party in London; which will feature a lively programme of social activities fitting to boohoo.
Sophie Lockard, Online Marketing Manager of boohoo said:
"boohoo needs an agency to develop our affiliate programme beyond the norm and we're confident that 7thingsmedia are that agency. Throughout the pitch process we’ve been thoroughly impressed with their understanding of the retail marketplace and infectious passion."
Chris Bishop, Founder & Managing Director of 7thingsmedia said:
"We are delighted to win the boohoo account. We mirror their absolute passion for growth and ambition to be market-leader. We are looking forward to developing the programme strategy to make it a truly market-leading fashion campaign."