Customers only pay for the cover they wish to have, allowing them to manage their healthcare costs more effectively. In March 2012, Bupa launched an exclusive lead generation campaign with Affiliate Window in an effort to drive additional private health insurance leads.
Affiliate Window securely captures the leads, verifies the authenticity prior to submission to Bupa for fulfilment. The campaign has allowed Bupa to test a range of affiliate types from email, true content, health advice forums to vertical lead specialists, with all centrally managed and reported through the Affiliate Window platform.
Working within performance marketing was completely new to the Bupa team and the knowledge and experience brought by Affiliate Window has already created a value-adding campaign.
David McNiven, Head of Affiliate Marketing at MEC Interaction comments: “Affiliate Window demonstrated a strong understanding of the insurance sector and how Bupa could utilise lead generation from multiple perspectives. The team acknowledged that Bupa was looking to embrace a test and learn approach in the affiliate channel and has given MEC and Bupa the confidence that they’re partnering with a professional and forward-thinking company, with huge potential to grow the campaign.”
Michelle Boxall, Head of Lead Generation at Affiliate Window adds: "Bupa By You is a fantastic private health insurance product with cover from just 98p a day, making it a popular option with customers. This coupled with a competitive commission per lead and a simple, short data capture form is generating great results for affiliates already on board.”