The survey results will be launched in the run up to A4u's pan-European event, a4uexpo Europe, held in Barcelona in June. The insight gained from the European Affiliate Survey along with A4u's other reports has been crucial to the evolution of performance marketing.
Questions will be similar to last year's European Affiliate Survey making it possible to compare and contrast results. Areas covered include affiliate earnings, country response to hot topics, preferred payment models, whether affiliates are considering using other performance technology on their sites and perceived threats to affiliate earnings.
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Those entering will have the chance of winning the latest edition of Apple's iPad, courtesy of Webgains. You'll also receive a complimentary copy of the research report that's estimated to take only seven minutes of your time to complete.
A4u's Head of Content, Chris Johnson, has the following to say about the importance of such a report:
"Following the success of the European Affiliate Survey last year, we're pleased to be conducting this once again for 2012 with associated sponsors, Webgains. It's important for media buyers, potential investors and brands who are considering utilising the Affiliate channel that they have access to as much information as possible - our survey for 2012 will be able to feature the added benefits of year-on-year comparison, so we'll really be able to see what's happening across Europe."
Robert Glasgow, Webgains' Managing Director, added:
"As the industry continues to progress and become increasingly mainstream, it is imperative that we understand the fundamentals of the key business drivers year on year. The biggest of these, of course, are affiliate characteristics and behaviour; a subject which, surprisingly, has attracted very little in-depth research to date across Europe.
Last year's inaugural European Affiliate Survey helped us to understand the affiliate channel within Europe in more detail. We are excited to continue our support of this in 2012, with the added benefits of year-on-year comparison we look forward to the findings."
Affiliates have the choice of entering the survey in three different languages all of which can be accessed through the office European Affiliate Survey 2012 page.