QuBit has rolled out its Cookie Consent product aimed squarely at web developers looking for support with the forthcoming EU cookie directive. The product is part of the online customer data company’s OpenTag management system that figures out the stats and analytics surrounding websites.
The Directive on Privacy and Electronic Communication, also known as the E-Privacy directive, enforces a series of guidelines on Europe-based sites that require them to request consent from users before cookies can collect data. The by-product of this law could see a substantial shift in the performance marketing techniques currently being adopted by most online properties. However this shouldn't detract from its purpose, which is to protect the consumer from some of the more nefarious digital data-gathering activities.
Cookie Consent offers an array of consent options for its users. The website owner will be able to choose which of these is most beneficial depending on the level of consent required to comply with the law. Graham Cooke, CEO of QuBit, believes his company’s product will give web managers a helping hand on the road to compliance. “We’re giving site owners a free route to quick and simple compliance using an established and popular platform,” he divulged.
Site owners will also be given control over the consent presentation. They will be able to customise the timing of consent requests in addition to being given three varying levels of consent requirement. The onus will be on the site owner when deciding which of these levels matches their own desired level of compliance.
Cooke reveals how QuBit’s wealth of experience on the site optimisation front has helped with its design of consent levels and timing: “Our solution is based on our experience of site optimisation and so will ensure that users are presented with the right request at the right time in order to give the best chance of securing consent,” he revealed.
QuBit will be bundling Cookie Consent as part of OpenTag, which, as Cooke mentioned, is available free. Alternatively the company is offering larger website owners a hosted solutions that carry a fee with it.