The daily deals phenomenon is here to stay. With estimated revenues to hit £1 billion by 2016, Trinity Mirror Group aim to carve a slice by attracting loyal customers and fairly supporting local and national businesses with their recent launch of daily deals site “Happli”.
Under the strap line “Live Life. Live Happli”, the daily deal service aims to provide members with fantastic new experiences, great gift ideas and big discounts on a wide range of local and national deals. Backed by a significant £10m investment over the next two years, in addition to lucrative media coverage, Happli.co.uk is set to become a household name.
Supporting the recent launch, Happli has exclusively selected the advanced Affiliate Window Lead Generation service to enable them to rapidly build their new customer prospect database via a multitude of different lead sources.
Mark Hales, Marketing Director at Happli comments “One of the leading factors that made the decision simple over which Lead Generation service to select was the matching of the ethical values between Affiliate Window and Happli. We require an experienced team that work openly in partnership to help us achieve our goals.”
Hales adds, “Affiliate Window has confidently led us through a fast set-up turnaround timeframe, and offer 100% transparency over the source of our leads. Whilst we are generating customer interest, their focus is still on performance and ROI which we believe will lend itself to a long and successful partnership.”
Michelle Boxall, Head of Lead Generation for Affiliate Window says “I am delighted to welcome Happli to the network, this will be a hugely popular campaign and one which I will enjoy watching evolve over the next 12 months”
To contact the team at Affiliate Window and find out how you can utilise our advanced lead generation services, email firstname.lastname@example.org. To learn more about Happli and join the programme, visit their Profile.