Commission Junction launches affiliate programme for Screwfix

4 years
    Press Release

03 April 2012 – Commission Junction, the world’s largest affiliate network, today announces the launch of a new affiliate programme with Screwfix, the UK's largest multi channel supplier of trade tools and plumbing, electrical, bathrooms and kitchens products. Screwfix has over thirty years of experience in delivering quality home improvement products to tradesmen, handymen and DIY enthusiasts all over the UK.

Commission Junction successfully won the competitive pitch to further build and develop Screwfix’s already successful affiliate programme. Through a consistent strategic partnership with Commission Junction, Screwfix is looking to expand its publisher base and build upon its brand awareness in a cost-effective manner, delivering results and ROI. The programme adds to Commission Junction’s growing portfolio of advertisers in the ‘home improvement’ vertical which currently includes; Homebase, BHS and Argos.

On the appointment of Commission Junction, John Meaden, senior online marketing manager for Screwfix said “We are incredibly pleased to be reinvigorating our affiliate programme with Commission Junction, during the pitch process the team proved they had the resource needed to deliver an effective affiliate programme and are looking forward to the results that the initiative promises. With designated account managers, Commision Junction provide an excellent consultation service and the team are always on hand which is exactly what is needed as we expand our affiliate platform. Commission Junction also offers an impressive pay per call opportunity, which we are looking to explore further as many of our sales come through the Screwfix call centre, it could be a great way to expand our performance marketing remit.”

Florian Gramshammer, UK country manager for Commission Junction adds “We are really excited to be starting with Screwfix, there is so much opportunity within the channel for the brand and the team has developed some truly innovative ideas to help promote Screwfix to an expanding audience. We are planning an exciting programme with them and are looking forward to helping them increase their reach and deliver their message to the company’s growing market.

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Notes to editors:

Commission Junction: Partnerships in Action We’ve built the world’s largest affiliate marketing company on three words: results, relationships and service. We believe people and partnerships are as vital as the advanced technology we use. This stellar combination of people and technology helps us deliver amazing results based on wholly measurable brand actions.

Our teams match expertise in shaping highly specific and optimised digital brand strategies with a network of innovative publishers established in the UK and around the globe. We’re part of ValueClick Inc., a world-leading online marketing company, which means our teams benefit from exposure to constant innovation and a focus on service in online marketing.

About Screwfix Recognised as being “where the trade buys” and promising a fast, reliable service, Screwfix is the UK’s leading multi-channel supplier of thousands of high quality screws, fixings, hand tools, power tools, plumbing and electrical supplies. Combining trade prices and a massive range of leading brand name items, Screwfix offers over 18,000 products and is fully committed to customer care and support. For more information, please visit www.screwfix.com

Contact Details Sophie Mackenzie PR manager Tel: * 44(0) 20 8785 5420 Email: smackenzie@valueclick.com

About ValueClick ValueClick, Inc. (NASDAQ: VCLK) is one of the world’s largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick’s performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels. UK brand offerings include:

  • ValueClick Media – global online advertising network and ad sales for advertisers and publishers
  • Commission Junction – world’s largest affiliate marketing network
  • Owned and Operated – ValueClick’s portfolio of sites including PriceRunner and Search 123
  • Mediaplex – intelligent technology for digital marketing, including adserving, email marketing, tracking and paid search bid management For more information, please visit www.valueclick.co.uk.