Incrementality is one of the hottest topics in affiliate circles. How can an advertiser measure the number of sales that might have occurred if it didn’t use affiliate networking to promote its product?
Affiliate Window has published a white paper that aims to help tackle this subject. Written by Client Strategist Owen Hewitson, the in-depth report has the sole intention of addressing questions like, “How do I know I am not paying for sales that I would have got anyway?” and “Are affiliates capitalising on promotions that are financed by our business to give their own campagisn a boost?” It also suggests the types of questions that advertisers might ask of their affiliates’ activity in order to best assess the degree to which it is incremental, and offers affiliate mangers food for thought when it comes to finding ways to give their incremental sales a lift.
The sample Achieving Incremental Sales in Affiliate Marketing white paper is available for immediate download.