20 December 2011 – Commission Junction, a division of ValueClick, today announces the launch of a new PayPerCall programme with cash advance provider, Quick Quid. QuickQuid provides fast and convenient online cash advance services to customers all across the UK, helping consumers to bridge the gap between paydays every month.
The PayPerCall programme will provide affiliates with a unique telephone number to display across any form of media as the call to action in Quick Quid’s PayPerCall programme. The PayPerCall initiative means that an affiliate, who traditionally had to have a specific link on a web page in order to get paid commission, now has a unique telephone number they can use on any type of media on or offline.
The PayPerCall technology allows consumers to ask questions and gain feedback which is particularly important with complicated or high value products such as financial loans. As the programme was designed holistically it allowed Commission Junction to set a number of conditions to help qualify the callers; for example, if they have a regular form of income, with a current bank account and an active email address. Before now, affiliates would lose out when customers chose to leave the website preferring to enquire by phone.
On the appointment of Commission Junction, Katherine Furlong, senior marketing associate for Quick Quid said “PayPerCall is an ideal extension to the affiliate programme for Quick Quid as we receive a substantial amount of enquiries via telephone. Commission Junction had the resource needed to deliver a knockout affiliate marketing programme and we’re looking forward to the results that the PayPerCall initiative promises. Loans can be quite a daunting experience and our customers often want to speak to a consultant rather than carrying out the loan process online, so it’s great that we can finally attribute these calls to our affiliate channel.”
“PayPerCall technology was designed to bridge the gap between online marketing and offline conversion and is perfect for the finance sector,” commented Florian Gramshammer, UK country manager for Commission Junction. “From our global experience, we have shown that calls convert more purchases than online adverts for high pressure purchases such as loans; we hope that Quick Quid can help pioneer the technology for the finance sector.” -Ends- Notes to editors: Commission Junction: Partnerships in Action We’ve built the world’s largest affiliate marketing company on three words: results, relationships and service. We believe people and partnerships are as vital as the advanced technology we use. This stellar combination of people and technology helps us deliver amazing results based on wholly measurable brand actions. Our teams match expertise in shaping highly specific and optimised digital brand strategies with a network of innovative publishers established in the UK and around the globe. We’re part of ValueClick Inc., a world-leading online marketing company, which means our teams benefit from exposure to constant innovation and a focus on service in online marketing.