Despite the backdrop of the Eurozone crisis and threat of global economic recession, it seems that consumers across Europe are still preparing for a merry Christmas.
Computers and electronics is one of the key sectors ahead of Christmas, and so far, sales in December are up 23 per cent on last year.
“Demand for smart phones and tablets across our European network is very strong and one of the main drivers boosting sales in this sector,” said Urban Gillström, CEO of TradeDoubler.
“Indications are that tablets are currently outselling smartphones with over 40,000 sold during Christmas trading so far - an eight fold increase on this time last year.”
‘Mega Monday’ (5 December) saw online sales in the shopping and retail category increase by 33 per cent on last year, while health and beauty purchases leaped by over 200 per cent across the TradeDoubler network.
“We reach around 70% of the online population in Europe, which gives us good insight into changing consumer behaviour patterns and a unique understanding of what people are buying.” Gillström added.
Big Christmas Sellers
With the busiest trading week of the year currently underway, TradeDoubler is already seeing that, in addition to big ticket items, some of the most popular sellers are nativity angel and shepherd costumes; the complete box set of Harry Potter films and the posthumous Amy Winehouse album, Lioness: Hidden Treasures.