INside Performance Marketing
A4u Programme Of The Week: SIXT Car Rental

A4u Programme Of The Week: SIXT Car Rental

Name: SIXT Car Rental

Affiliate Manager: Carla Tapia-Cat

Contact Details: CarlaT@nonstopConsulting.co.uk / 0203 178 8483

Can you give us a brief overview of the SIXT affiliate programme? What are SIXT's key selling points?

SIXT offers a leading car hire affiliate programme. Given its incredible reach, it offers car and van hire in 3,500 locations across 90 countries. Affiliates will welcome the wide range of vehicles from small economy cars, to a large family saloon car or 7 seater people carrier. The SIXT fleet offers a comprehensive choice of transportation services including car hire, van hire and even a limousine hire service to satisfy every customer need.

Some of the key benefits affiliates can leverage by working with SIXT include:

  • The most advanced fleet of modern cars for every possible occasion or use.
  • The largest Mercedes fleet of cars worldwide, and other premium German car models
  • First class partnerships with 29 renowned airlines and leading hotel groups
  • Award winning customer service

The key selling points, and what affiliates will appreciate most are the tools that SIXT provide. There is a variety of creative, including regularly updating and wide-ranging high quality GIF banners and search box creative, regular promotions on popular destinations, and voucher code deals that help compliment the programme. The account management from nonstopConsulting ensures affiliates have a responsive and dedicated agency at hand to help them make the most of the programme.

Do you have to have a travel / automotive related site to correctly utilise this programme, or can other affiliate demographics benefit? If so, how?

Whilst many of the affiliates on the program are travel or automotive related, there are many that are not. SIXT work with a broad cross-section of affiliates, and they work hard to accommodate different affiliate needs. As touched on above, vouchers are offered, commission flexibility can be discussed, and assets can be provided should an affiliate look to build a dedicated section on their site, or include them in a newsletter they send.

However, the focus on travel affiliates is understandable, and they realise the potential, especially with the London 2012 Olympics fast approaching. Affiliates are well placed to leverage such an event for SIXT. SIXT is always on the lookout for innovative ways of driving qualified traffic, so if affiliates have an idea that might sound ‘out of the box’, then please do get in touch!

What are the current commission rates for the SIXT Programme?

SIXT offer 5 % - 6 % commission depending on the sales performance, although this is under review at present with a view to increasing it. Premium conditions are available on a case by case basis. As mentioned above, there is scope to demonstrate flexibility with respect to commissions, therefore SIXT would be interested in hearing what affiliates can do above and beyond the norm to warrant any bespoke rates. This can be time sensitive, or for an extended period if there is sound justification for such a move. SIXT are very keen to embrace all suggestions.

Anything else our readers should know?

As a direct provider of rental vehicles, rather than a broker or a reseller, affiliates can be sure that they are getting a % commission of the full value of the bookings they refer. Car hire is popular throughout the year, but January which is just around the corner is one of the busiest periods with customers thinking about their yearly travel plans, and car hire arrangements. Therefore affiliates should bear this in mind and begin prepping now. Affiliates will also be keen to know of the high AOV that car hire drives, and SIXT is no different.

In order to ensure the booking process is as pain free for the end user, an XML API is in development and should be available in early 2012 for affiliates to utilise. Other exciting tools are also expected to be ready by then so watch this space! In the meantime, there is plenty of support and tools to drive bookings for SIXT, and for affiliates to earn generous commissions on the back of it. You can promote SIXT through TradeDoubler, Zanox and Commission Junction. Please contact the Affiliate Manager should you wish to learn more about SIXT.

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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