INside Performance Marketing
A4u Programme Of The Week: Medion

A4u Programme Of The Week: Medion

Name: Medion

Affiliate Manager: Shamem Ahmed

Contact Details: shamema@nonstopconsulting.co.uk

There's a huge amount of competition surrounding online computer products. What makes Medion different from the many others?

MEDION is an established German consumer technology company offering the latest innovative tech products to a mainstream audience. MEDION have traditionally sold products through mass-merchant retailers, such as supermarkets but also sell promotional ranged products direct online through MEDIONshop.

MEDION consistently offers a wide range of Desktop and All-in-One PCs, laptops, netbooks, computer peripherals and many more consumer technology products, always at hard-to-beat, value price-points. MEDION consistently win both product and customer service awards in the UK from the likes of PC Pro, PC Advisor, Computer Shopper and What Laptop? magazines. Most importantly, these awards are usually voted for by the people that count – the readers. You certainly get more for your money with MEDION.

What do you expect to be your biggest sellers over the next few weeks in the run up to Christmas?

PCs, laptops and netbooks are always strong sellers during the Christmas period. The generous, latest technology specification of MEDION computers always offers fantastic value for money. This claim can be independently verified by the many positive press reviews MEDION receive throughout the year.

Do you see added value from longtail affiliates through the medion affiliate programme? If yes, why? If no, why not?

We see value at all points of the programme. Inevitably we see the bulk of sales coming from several key partners as you would expect, but the long tail combined together still represents a healthy proportion of sales.

They are also important in providing brand exposure and contributing to the consumer journey. There is always more than can be done to engage with these publishers, and in terms of developing our affiliates we are looking to see what else can be done in the future.

You seem to have sections dedicated to gaming systems. Do you see a lot of gamer's purchasing equipment through Medion and what would be your tip for helping affiliates promote these products?

The high-end MEDION ERAZER range of gaming PCs, laptops and peripherals offer fantastic value for money when compared to the competition. The UK press agree and frequently single the MEDION ERAZER brand out as offering surprisingly high specification for the price.

Christmas Last Order Dates at Medion?

15-Dec. is the date we suggest orders are placed by to guarantee delivery by Christmas.

Anything else your readers should know?

In the run up to xmas we are offering a wide range of promotions that can be promoted via affiliates. These include a ‘Deal of the day’ and our ‘Supersave Sales’ which feature great savings on a range of new products on a limited number of stock. If any affiliate has any ideas or needs anything specific to help push the programme please get in touch!

To sign up to the programme and start promoting the Medion programme, you can sign up with either Webgains or Affiliate Window (coming soon).

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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