INside Performance Marketing
affilinet Supplies Growth For SEDO Holdings AG in 2011

affilinet Supplies Growth For SEDO Holdings AG in 2011

With offices in the UK, Germany, Spain, France and the Netherlands, affilinet's performance marketing solutions have seen a significant increas in the first nine months of 2011, increasing their sales by 20.7%, from €51.8 million for the same period in 2010 to €62.5 million.

The number of partner programmes running through the affilinet network across Europe has increased from 2,158 (Q1/Q2/Q3 2010) to 2,388 for the same period in 2011, an increase of 10.7%

There was also an increase in the number of affiliates / publishers coming on board, with numbers increasing from areound 490,000 to 520,000 (+6.9%) for the same period in 2010.

Affilinet Europe Figures 2011

Focus Areas For affilinet

In the first nine months of 2011 the focus was on the expansion of the marketplace and also the implementation of new products around retargeting and voucher marketing, plus the addition of basket tracking which offers the advertiser extensive detailed information on the buying behaviour of consumers and thus a more targeted management of the range.

Growth was extended across online retail, in particular the areas of fashion, finance, travel and mobile which are making good progress.

Following an externally-supported pproject at the end of 2010 a strategy was created for the next few years across the affilinet network, allowing for investment in the following areas:

  • Automation of Sales Processes
  • Improvement of User-Friendliness of the Platform
  • Sector-Specific Functions
  • Development of Data-Mining Capabilities

The implementation of the various projects is said to be largely completed by the end of 2011.

Gary Bicker, Country Manager UK for affilinet, said of the results:

"We continue to see strong growth of our performance marketing activity across all markets year on year, and with a focus on our European activity and Product Development in the coming months we are confident that this will continue in to 2012."

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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