Tips for earning more this Christmas
With £6.8bn spent online in December last year, there is plenty of opportunity for publishers to boost their commissions this Christmas.
It is important to recognise the key trading dates over the Christmas period and be aware of previous trends. Amazon has been a main driver of peak sales periods in the run up to Christmas. Last year they famously brought the concept of ‘Black Friday’ over to the UK. It is worth noting therefore that Amazon has predicted this year’s peak online trading day to be Monday 5th December.
This falls in line with what we saw across the network last year, with sales peaking on ‘Manic Monday’ – 6th December. In fact, Monday 6th had a 20% increase in sales from the previous Monday.
It is important that publishers are ready for these peaks and consider this within their promotional scheduling. For example, site wide promotions should be in place as early as possible and any email newsletters that are sent out should have this period in mind. Across the network last year we saw a number of email affiliates miss out on this period as newsletters went out after this peak time.
With a number of retailers now guaranteeing delivery for Christmas at later dates, publishers would be advised to select advertisers with the latest delivery dates within the sectors they are promoting. This will help them to benefit from generating sales not only from consumers who will shop in this peak period, but also those that leave their Christmas shopping until the last minute.
This is especially relevant to any affiliates who carry out paid search activity. It is possible to list last order dates within the ad copy in an attempt to capitalise on any last minute activity.
Early planning can really help publishers to make the most of this key trading period.