Bicker comes in to replace the previous country manager Pete Rowe, who has recently been appointed as COO of voucher code specialists Markco Media.
Following the promotion of Bicker his main efforts will focus on developing new products and services, as well as further expanding on the existing affilinet team within the UK. With Bicker tasked in increasing the business's share of the UK market, he believes his vast industry experience will help shape his new role:
"Having been in the industry for almost a decade and at affilinet for the past two years, I’m excited to bring my experience to the new role. Telling the UK team the news that I will be leading the business into the New Year was a real pleasure and the support I’ve had already has been fantastic.
"I am ready to focus on developing affilinet’s UK business through 2012 and looking forward to delivering a leading business in the UK performance industry.”
Dorothea von Wichert-Nick, CEO for affilinet across Europe, said of the news:
"We are very happy to announce the appointment of Gary as UK Country Manager and believe his wealth of experience in online marketing will continue the success and growth of affilinet in the UK. We are also delighted that we are able to promote someone from within the team, ensuring continuity and that our approach continues to be based on excellent service, intelligent performance solutions, innovation and the trust our clients have in us as a business."