INside Performance Marketing
Xmas Tips For Publishers - Part Two

Xmas Tips For Publishers - Part Two

Today's publisher tips have been supplied by Kenny Aro, Sinead Folan and Jaspreet Sangha, Publishing Team at AffiliateFuture.

How can affiliates make more money this Christmas?

Nobody likes to hang around a scrooge in a run up to Christmas in the real world, so make sure you’re not labelled one online either.

Consider a Christmas theme takeover for your website; introduce Christmas online games and puzzles. This will give your website a real feel good factor with users and keep them on your websites for longer, increasing the chance of a sale.

Set up a designated Christmas page containing last minute gift ideas, top cooking recipes and fun family games to play this Christmas. Monetise where possible!

Get talking to networks and merchants in setting up payment tiers in the run up to Christmas, or put it bluntly and ask for more commission.

Keep up to date with the ‘must have’ presents this Christmas (computer games, gadgets, DVD box sets) and feature them on your site, linking selling products at every opportunity.

Put other complimentary products on ‘thank you’ pages as a customer goes to leave your site, to entice them to revisit.

Keep your social marketing content (facebook, twitter, youtube) up to date with Christmas offers.

Be engaging with your customers and let your website reflect the Christmas spirit!

Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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