Today's publisher tips have been supplied by James Bennie, Key Account Manager at affilinet.
Tip #1 - Push the Right Products
Sales of many different types of products will increase in the run up to Christmas, but you can make sure that you are promoting products which are likely to convert particularly well. Ask merchants to provide you with lists of their top selling products and what they expect to be their top performers this Christmas. Also, place extra emphasis on retail and gift merchants, Affilinet has some great examples - Red Letter Days, Matalan or WWF.
Tip #2 - Sell Yourself to Merchants
Whilst merchants will be competing with each other to secure placements with affiliates, likewise, you will be up against competition to get a slice of the merchants Christmas budget. Make sure that you do all you can so that merchants know what you can offer them this Christmas.
You can help yourself here by putting together a presentation outlining what activity you are offering in the run up to Christmas and perhaps include a rate card. Also, speak to the networks and find out how they can help and showcase your plans to clients. If you have big plans this Christmas and great opportunities for merchants, make sure they and networks are aware of this.
Tip #3 - Last Order Dates
Make sure you know what the last order dates for you key merchants are. This is important as delivery times for different merchants will vary. Do not direct customers desperate for some last minute Christmas shopping, to a merchant that will not be able to deliver in time! You can also give merchants extra promotion in the run up to their last order date to let customers know that they haven’t got much longer to purchase from them.
Tip #4 - Engage Your Users
Christmas is an extra excuse to engage with your users and keep them browsing on your site for longer. Try and give your site a bit of a Christmas theme, or even build a specific Christmas section focusing on gift ideas and great offers. Check to see if your merchants have provided any seasonal creative to help conversion and think about some fun extras such as a festive competition.