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Performance Marketing Awards 2012 - New Awards, New Judging Process, New Position.

Performance Marketing Awards 2012 - New Awards, New Judging Process, New Position.

Brought to you by the team at A4u, the re-branded and re-positioned a4uAwards, known from this day forward as the Performance Marketing Awards, has launched its 2012 calendar as we look ahead to the ceremony, taking place once again at one of London's most luxurious venues, Grosvenor House Hotel, Park Lane, on the 15th May 2012.

Performance Marketing Awards

From Affiliate to Performance

After growing the a4uAwards for five incredible years, we are excited to announce that in 2012 we will be re-positioning and growing as the Performance Marketing Awards.

Embracing tightly the ethos behind traditional Affiliate Marketing principles, the awards in 2012 will persist to reward and recognise innovation and excellence within the wider Performance Marketing channel.

The reach and effectiveness of Performance Marketing continues to expand. Through collaboration we successfully drive Billions in sales for brands on a performance basis across not just Affiliate Marketing but within Search, Display, Email, Social Media and Mobile.

Award Categories for 2012

Categories will now include Best use of Data, Best Consumer Targeting Campaign and Best Search Campaign alongside stalwarts Publisher Innovation, The Vertical Awards, Best Agency and the Publisher’s Choice of Network.

This year's full award categories are as follows:

  • Publisher Innovation
  • Advertiser Innovation
  • Network Innovation
  • Best Use of Data *new for 2012
  • Best 3rd Party Application
  • Best New Entrant
  • Best Agency
  • Best Use of Affiliate Marketing as part of a Multi-Channel Campaign
  • Best Lead Generation Campaign
  • Best Search Campaign *new for 2012
  • Best Use of Social Media
  • Best Use of Mobile
  • Best Use of Email
  • Best Consumer Targeting Campaign *new for 2012
  • Best Managed Affiliate Programme
  • International Excellence Award
  • Hotshot Rising Star Award
  • Network Achievement Awards

Vertical Awards

  • Best in Finance
  • Best in Retail
  • Best in Travel & Leisure
  • Best in Technology & Telecoms
  • Best in Casino & Gaming

Publishers' Choice

  • Publishers' Choice of Affiliate Network

New Judging Process for 2012

As we have new and exciting award categories to complement our usual stalwarts in 2012, we'll be changing the way our entries are marked by hosting our first judging day. A panel of judges, currently being finalised and due to be released shortly have been picked from all areas of the Performance Marketing industry to complement our expanding award categories.

The judging process in terms of entry remains the same as previous for all awards except the Best Agency award, which for 2012 will have a pre-defined document to complete. More information will be available soon.

We still have room for judges to be added to our panel - if you would like to be involved or know someone who you think would make a fair judge within the industry, please contact Matthew Wood asap.

Entries Opening 16th November

The Performance Marketing Awards entry process will be opening on Wednesday 16th November. The submission deadline for entries this year is the 31st January 2012.

Entry information can be found here.

Sponsorship Options

Don't miss out on promoting your brand to the creme of the Performance Marketing Industry. Sponsorship options for what is expected to be our largest awards ceremony to date are now available, ranging from packages and category sponsorships, to association sponsorship.

Contact the events team on, or alternatively give them a call on +44 (0)117 203 3013

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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