INside Performance Marketing
Savoo Launch UK's First Deal Aggregator

Savoo Launch UK's First Deal Aggregator

Following a consultation with Savoo's deal 'wizard', which involves stage one of selecting your favourite shopping / deal categories, followed by stage two's selection of your favourite stores, finally stage three, choosing any 'DealPro's' to follow, the user is then sent deals and offers that are suitable for them on a bespoke homepage and emailed to them on a weekly basis - a first in the Affiliate Marketing industry.

Savoo Deal Aggregator

DealPro's are site users who actively source and promote the best deals on the Savoo site, pushing them out to the community.

The personal and local feed comprises almost 8000 deals and voucher codes covering all aspects of e-commerce and retail. Local restaurant deals are selected from Toptable.co.uk and other offers are taken from daily deal sites such as Groupon and KGB Deals. Combined with a personal feed of deals bespoke to individuals, the Savoo Deal Aggregator condenses the recent rise in daily deal emails and promotions into an affiliate marketing industry first.

Deal Aggregating - The Start Of Many?

The rise of the daily deal - rattling off names including Groupon, LivingSocial, DealCloud, KGBDeals, Wowcher, DealZippy and many more, alongside the retail specific sales and discounts, has created more saturation of consumer information as these websites do battle for the final purchase.

By aggregating deals that the consumer has opted to see, alongside pushing known best sellers within their chosen categories, is a good first step in delivering quality content to the consumer, in turn sending the retailer targeted traffic with higher levels of conversion.

Trialled First In the US.

The personalisation and localisation technology has been successfully trialled in the US by Savoo's parent company Savings.com which has had unprecedented uptake of the service. Savoo works with over 2,500 merchants in the UK and usually has around 8000 active deals on the site - allowing for money saving across the board, no matter what a consumer needs to buy.

Simon Bird, General Manager of Savoo.co.uk commented: "This is an incredibly exciting development for UK consumers who are savvy about the way they spend their money and the way they shop online. To be able to get the deals you want sent directly to you and to have your own tailored homepage will not only make for an easier shopping experience, but will free up some space in your inbox!"

He continued, "We understand certain people have certain shopping needs - what is good for Mums isn't so good for a tech lover, but we wanted to create a service for everyone and believe we have done that. And in these tough times we also appreciate that every penny and every minute counts."

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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