Having initially launched an affiliate programme with the network in 2008, Thorntons has seen a consistent growth in the volume of sales, a steady increase of relevant affiliate partners joining the scheme, and the success of numerous strategic seasonal campaigns.
Leveraging the opportunities available via the performance channel, Thorntons has implemented several new product launches including Thorntons Photo Boxes in addition to attending sector-specific network hosted events, which has helped promote seasonal activity while building and strengthening relationships.
Claire Allen, Consumer Trading & Marketing Manager for Thorntons Direct says: “Affiliate Window has been incredibly supportive of our affiliate marketing strategy and proven instrumental to our level of online growth. Our Account Manager is as passionate about our brand as we are, and we’re looking forward to continuing to build on the successes we’ve already shared with Affiliate Window over the next 12 months and beyond.”
Moving into 2012, Thorntons will continue to work closely with affiliate partners, rewarding them for their continual support through a competitive programme, additional incentives and exclusive offers. The aim is to motivate affiliates to drive traffic and a significant level of sales all year round for the brand. Through the exclusive relationship with Affiliate Window, the network will help facilitate this activity by seeking out new and innovative opportunities available within the affiliate channel.
Anthony Clements, Client Services Director for Affiliate Window says: “The consolidation of Thorntons to Affiliate Window represents one of the network’s greatest client achievements in 2011. We have built a strong relationship with the Thorntons team since launching as second-network three years ago and it is a great testament to the hard-work and dedication of the network’s account management team that Thorntons has chosen to go exclusive with us during such a key trading period. Thorntons is one of Britain’s most unique and recognisable brands, and as they celebrate their Centenary year we are looking forward to driving their affiliate programme to even greater heights by consolidating what is already an innovative approach to the channel and introducing some exciting new opportunities in the run-up to Christmas and beyond.”
As Thorntons celebrates its Centenary, the focus shifts to the next 100 years and consistently developing new and exciting products that customers will continue to love. The brand will strive to retain its reputation as Britain’s best-loved chocolate retailer.