Online lead generation is the process of collecting detailed information of individuals who have expressed an interest in a particular product or service, and given explicit consent to be contacted when submitting their details.
According to Econsultancy, online lead generation is vastly growing in comparison to traditional offline lead generation activity, with a reported 42% of sales originating from leads generated online last year. Additionally, the 2011 IAB Online Adspend survey demonstrated that lead generation has grown by 20% to £26m proving it a highly lucrative online channel for advertisers.
The launch of Affiliate Window’s online lead generation service is a natural progression for the business as they remain market leaders in the UK performance marketing space for the past three years running1. Understanding requirements for transparency and customised management of individual objectives, Affiliate Window clients have the capability of leveraging the established network/publisher relationships, and utilising the knowledge and expertise from the performance channel. This, combined with an opportunity to collaborate with over 75K affiliates on a cost-per-lead (CPL) basis makes this new proposition a cost-effective and simple solution for increasing potential customer prospects and allowing for strategic consumer targeting.
Michelle Boxall, Head of Lead Generation for Affiliate Window says: _“Our aim is to assist clients to create a campaign that drives quality, cost-effective leads for achieving short or long term ROI. The team is tasked with providing a complete picture of the existing lead management process to ensure scheduling is seamless.
Creating a feedback loop in regards to lead performance we can quickly build up a landscape of which lead sources to optimise, whether that’s driving more, less or removing publishers from a campaign. The onus is on us to deliver valid, unique leads”_
The Affiliate Window online lead generation department has experienced, dedicated account management resource to recruit new CPL vertical specialists, and offer strategic advice on best practices for lead acquisition. Working with multiple lead sources, Affiliate Window utilises market leading verification software. This creates a filter for merchants to ensure that made up or incorrectly formatted data is removed or corrected prior to being delivered, whether that’s directly into a call centre dialler for an outbound operator to call back or into a database for distribution of items such as information packs, catalogues or a free sample.
Craig Jackson, Affiliate Manager from Latitude says: _“Since going live in September, both Latitude and Anglian have been really impressed with the service from the new lead generation team at Affiliate Window. We’d previously been very cautious about lead quality and fraud from the affiliate channel and as such, we were running a small, tightly controlled affiliate programme with modest lead volumes.
Utilising the technology now available via Affiliate Window, we have switched to verification checks to filter out erroneous data before Anglian receive the leads. This has given us the confidence to open up the programme to a greater number of publishers, and generate additional leads, without our previous concerns about fraud.”_
View more information about the new advanced online lead generation service here.