The Manchester-based agency, which was the UK’s first independent affiliate management agency, is retained by a mix of leading brands including eBay, Google, Virgin Holidays and Autotrader to manage their UK affiliate campaigns as well as strategically advise on optimising their cross-channel performance activity.
Nicky Iapino, Managing Director of R.O.EYE, says: “Since 2004, R.O.EYE has been masterminding highly effective affiliate campaigns for some of the biggest brands and most well known digital companies here in UK. Most recently, we have also expanded our services beyond the core affiliate channel to help clients adopt and utilise performance marketing in the burgeoning social media and mobile channels also. In essence, our industry just doesn’t sit still, and to ensure we remain at the forefront of performance delivery we are embarking on a programme of acquisition and new office openings to enable us to build further teams of R.O.EYE specialists who can also provide more localised service.”
Pivotal to its new London office opening, the agency has acquired affiliate consultancy Hatmatic from founder Matt Brown. Hatmatic, which has been providing affiliate services since 2005 for clients including Vodafone, Comet, Red Letter Days and Hotels4U.com, is well respected within the UK affiliate space, working with an established network of some of the UK’s leading affiliate networks and affiliate partners. Matt, who will be joining R.O.EYE as Commercial Director, will also head up the new London office as well as lead its mobile services.
Matt says: “The opportunity for Hatmatic to become a wholly owned subsidiary of the UK’s most progressive performance management agency was a bit of an easy decision to be honest. My existing client contacts will be able to tap into the huge breadth of experience and knowledge of the R.O.EYE team, and for me personally, I get the chance to lead the agency’s London development strategy as well as growing its activity in the very exciting and frenetic mobile sector.”
R.O.EYE’s new Berlin office’s opening has been timed to capitalise on the channel’s busy seasonal activity and will service local clients as well as work in tandem with R.O.EYE’s UK teams to deliver fully integrated cross border campaigns.