The growth of m-commerce has been gradual and punctuated with inflated claims. New figures from networks and advertisers within the Performance Marketing industry, however, beg to differ. Recent statistics from the Affiliate Window & buy.at network show that the number of sales attributed to m-commerce are increasing by 12,000 per month, fuelling claim to the rise in m-commerce activity.
A4u, in association with Affiliate Window & buy.at, have commissioned a report detailing the current state of mobile and m-commerce, news on how mobile search is exploding, statistics on the growth of recent mobile applications and ‘mobile ready’ websites, plus informationon the considerations, opportunities and current drawbacks that need addressing to continue this recent surge in m-commerce growth.
A4u's M-Commerce Report Covers:
- Current State of Mobile
- Mobile Search
- Growth in Mobile Applications / Mobile Websites
- Considerations / Drawbacks on creating 'Mobile Ready' websites / webshops
- Opportunities for Affiliates to drive footfall offline and be rewarded for doing so.
- The Future of Mobile Commerce
The A4u M-Commerce Report is FREE to A4u Members - Download Now
Hear from brands including Sky, vouchercloud, The Hut Group, New Look, Debenhams, MyVoucherCodes and Autoglass on their experience utilising the mobile channel.
Kevin Edwards, Strategy Director for Affiliate Window, said:
"We are really pleased to be supporting this valuable insight into mobile marketing. It’s clear mobile is more than another strand of affiliate marketing: it’s a diverse and standalone channel in its own right and advertisers and affiliates alike should be acting now to ensure they’re not left behind.
"We’ve been studying the growth of mobile for over a year now and Affiliate Window and buy.at are on course to record over £50m in revenue through the range of mobile devices this year. This report provides some really interesting insights into how this revenue is being achieved."
Matthew Wood, Founder of A4u, said:
"It will become clear from reading the m-commerce report that affiliates and advertisers need to act upon the channel’s impressive growth by preparing their web properties and future strategies for the mobile audience.
"Once NFC takes hold of the mobile market, those who have spent time preparing for online to offline convergence will be well placed to take advantage of these new opportunities, driving footfall into stores and creating new revenue streams for their businesses."