London, UK, 10 October 2011 – Commission Junction, the world’s largest affiliate network, today announces that it has been appointed to run its UK affiliate marketing programme by Legal & General Group. With over seven million customers in the UK across a range of life assurance, pensions, investments and general insurance plans, Legal & General are one of the UK’s leading financial services companies.
Legal & General previously used a combination of in-house and public networks but was looking to consolidate these and expand their affiliate marketing programme for its direct products. Through a consistent strategic partnership with Commission Junction, Legal & General is developing a comprehensive online strategy to target consumers and maintain brand awareness in a more cost-effective manner, delivering increased results and ROI.
Commission Junction will be working on developing an affiliate hub for Legal & General; an affiliate facing microsite to provide all publisher tools, FAQs and creative as well as an avenue of communication between affiliates and account managers. Legal & General is also interested in developing a PayPerCall offering, helping affiliates track sales via telephone consultation.
Stacey Alexander, account development director at Arena Quantum said “Commission Junction offered an incredibly competitive proposal. The innovation of the affiliate hub provides a great platform to communicate directly with affiliates and will be a great tool to ensure agency, network and brand are working alongside each other to provide a concise and cohesive platform for publishers.”
Sam Richards, sales director at Commission Junction also commented “Legal & General is a leading FTSE 50 company and we feel privileged to be working with them. We’re planning an exciting programme with them and are looking forward to helping them increase their reach and delivering their message to the company’s growing market.”
On the appointment of Commission Junction, Richard Nunn, head of brand and web said “It was clear that Commission Junction had the arsenal needed to deliver what we wanted from our affiliate marketing programme. As well as a renowned publisher network within the UK they also had the support of Mediaplex data analysis and insight which will hopefully prove a powerful combination for our online marketing spend.” Legal & General is working with Commission Junction and Mediaplex as the foundation for its online digital strategy. The programme launched in September 2011.
As part of the relationship, Legal & General will be attending the A4U expo alongside Commission Junction. Legal & General will be at stand 24 and Commission Junction at stand 36. We would all love to meet merchants, affiliates and anyone with a hankering to learn more about affiliate marketing so please do come and visit.
Notes to editors
Commission Junction: Partnerships in Action We’ve built the world’s largest affiliate marketing company on three words: results, relationships and service.
We believe people and partnerships are as vital as the advanced technology we use. This stellar combination of people and technology helps us deliver amazing results based on wholly measurable brand actions.
Our teams match expertise in shaping highly specific and optimised digital brand strategies with a network of innovative publishers established in the UK and around the globe.
We’re part of ValueClick Inc., a world-leading online marketing company, which means our teams benefit from exposure to constant innovation and a focus on service in online marketing.