This partnership showcases the continued incremental growth of the travel vertical within the performance channel as well as the expansion of buy.at’s portfolio of brands available to publishers within this industry.
According to travel research company PhoCus Wright, US online leisure travel booking sites are forecasted to see an 8% growth this year with an even higher forecast for 2012, making customer acquisition and retention a core focus for online travel businesses. Travel and tourism purchases are often high value and customers therefore tend to conduct extensive research prior to completing a sale. As a result, this industry remains highly competitive with several resellers vying for the same transaction. Advertisers within this sector accordingly need to ensure their branding and messaging is clear and engaging, their relationship with affiliate partners is strategic, and their programs are well structured to reward and attract strong performers.
Apple Vacations, America’s #1 tour operator and award winning provider vacations packages to the Caribbean, Mexico, and Hawaii, has worked exclusively on the buy.at network since March 2009. Through dedicated account management and tactical promotional campaigns, the program saw a 109% increase in year over year sales growth as well as doubling the volume of new site visitors. A full case study analyzing program activity was published earlier this year and can be viewed here.
In Q4 2010, three new travel clients joined the network including Canadian Affair, a leading provider of travel and tours to and from Canada and the UK, Barcelo Hotels, highlighted as one of the world’s top 25 hospitality and travel companies and Riu, the hotels and resorts provider renowned for their beach vacation offers in Spain, Portugal, the Caribbean, Africa and the eastern Mediterranean. Each of these programs offer competitive payouts and provide a comprehensive selection of promotion options for affiliates, including banner, text and deep text creative, coupons and data feeds.
Kathryn Munro, Communications and Marketing Director from Canadian Affair says: “Canadian Affair is delighted with the continual growth we’ve seen on our affiliate accounts through working with buy.at. We’ve built up a loyal base of affiliate partners who deliver results year round and with the support and expertise of the buy.at team, managing our campaigns is an effortless process. With accounts in the UK, Europe and Canada we are seeing growth across all our networks which is exactly what we need.”
Demonstrating commitment to growing travel and tourism sales on a global scale, buy.at and Affiliate Window hosted their first travel sector event earlier this year entitled All Aboard. A variety of well-known travel brands, including Expedia and Marriott International, gathered at the HMS President in London to view industry leading presentations, participate in a mini-expo, and network with advertisers and publishers in the industry.
Affiliate Window and buy.at’s Client Strategist, Owen Hewitson presented research indicating that although there are a large number of travel content and comparison sites, coupon and cashback partners dominate market share within the affiliate travel industry. Hewitson concluded that the vast majority of affiliate driven sales convert the first day, often within the first 30 minutes of the initial click-through.
Alexandra Forsch, Head of Account Management for buy.at US concludes: “We’ve seen a steady influx of travel oriented programs joining buy.at due to the increased competition in the sector. As we continue to welcome more travel brands, our ongoing recruitment efforts focus on attracting new, targeted publishers spanning a wide net of content, coupon, incentive, display and meta search affiliates. Particularly, the brands offering API access with flight and travel data, coupled with providing feeds or search widgets will drive incremental growth in this vertical.”
For press enquiries, please contact: Lisa Chaikin PR Manager – UK & US Digital Window (Affiliate Window & buy.at) e: firstname.lastname@example.org t: 020 7553 0333