Affiliate Window were chosen as the ideal network to collaborate with after the successful launch of sister brands Simple Shoes® and Teva® earlier this year. The partnership will enhance the luxury brands reach within the performance marketing channel, particularly within in the retail sector as both agencies work hard to recruit new publishers and build valuable relationships to grow the brand further within the UK.
The programme strategy will focus primarily on increasing brand awareness within the fashion vertical and expanding UGG® Australia’s online reach to target new customers. In an effort to appeal to a broad range of publishers and keep partners up-to-date, UGG® Australia will offer frequent bespoke and exclusive content in conjunction with a regularly updated product feed.
The roots of UGG® Australia can be traced back to the sandy beaches of Byron Bay, where Australian surfers began wearing sheepskin footwear for warmth between sessions. UGG® Australia has gone from a small time surf brand to the global leader in luxury sheepskin footwear. The product range has also grown beyond sheepskin boots to incorporate casual footwear, slippers, and most recently, handbags and apparel, all made of the same fine Australian sheepskin.
Biglight will provide UGG® Australia with insights into the greater potential of fashion affiliate marketing whilst targeting a host of website publishers, such as content sites, bloggers and fashion portals to ensure they receive the best advice and service in order to reach their objectives. Biglight will also be responsible for translating UGG® Australia’s online marketing goals into rapid, practical actions and results by developing their affiliate marketing strategy.
Rachel Humphreys, Head of Agency Account Management for Affiliate Window: “Working alongside Biglight, we are delighted to welcome Uggs to the network after the successful launch of sister brands Simple Shoes and Teva earlier this year. We look forward to working together to recruit new, targeted publishers for the brand and continuing our long tradition of success in the retail sector.”
Guy Knight, Online Marketing Manager of Deckers said: “We are delighted to be working with the Biglight team and feel they are the right agency to give the responsibility of managing and growing the UGG® Australia affiliate program.”
Jane Gleadall, Co-founder of Biglight said: “We are extremely proud to be working with such a fantastic footwear brand. We have built up a strong reputation in the fashion ecommerce sector based upon on our customers' successes and our relationships with both major and niche publishers, so we are looking forward to ensuring UGG® Australia reaps the considerable rewards of performance-based marketing.”