Dennis Publishing is expanding its subscription acquisition programme with the Magnetise Group and TTH Media. Commencing in August, new titles will be added into the programme, the campaign will be driven deeper into social media and TTH will be taking over all media planning and buying for the campaign which is run on Magnetise's Lead Intelligence platform.
In June 2011, the Dennis Publishing lead generation campaign was awarded Best Media Campaign for 2011 in the New Media Age Awards, having reached a new audience of subscribers, 97% of which were previously unknown to Dennis. TTH is taking over all media planning and buying for the programme having previously achieved superb impact for Dennis managing their affiliate and email marketing programmes.
Richard Ayerst, Online Marketing Manager for Dennis Publishing commented; “Finding ways to improve an already brilliant campaign is a great problem to have. Being able to consult and collaborate with Magnetise and TTH so effectively shows us we've chosen the best teams and technologies to work with, and we expect to see our efforts to convert into even more impressive results over the remainder of the year.”