US Proves the Value of Finance in Performance Marketing

5 years
    Press Release

As the performance channel continues to serve as the leading direct response outlet for generating sales, the finance vertical within the affiliate space is in a great position to capitalize on the wealth of opportunities the industry offers. US is seeing steady growth among finance advertisers joining the network and integrating affiliate campaigns into their overall digital marketing strategies. These companies are using the channel to grow online results and increase customer acquisition and retention. With a number of new programs launching on the network, continues to enlist new publishers to promote these brands and develop strong relationships between leading advertisers and new content sites.

An enticing opportunity for both advertisers and publishers, this year has seen interest rates drop to unexpectedly low rates. As such, brands within the finance sector are looking to the performance channel to take advantage of these conditions.

Launching their affiliate program with in June, provides customers with a comprehensive understanding of their credit history, helping them to make smarter financial decisions by taking an active role in credit management. is an independently owned and operated business offering expert information on credit scoring, credit reporting and credit card options. The affiliate program offers strong, competitive payouts on a wide range of products addressing needs for a wide range of consumers, from students to veterans.

Montana Thomas, Affiliate Marketing Manager at said: “Working with the team has been an absolute pleasure. They are highly professional and have worked very hard to integrate fully with to ensure seamless tracking and reporting for their publishers. We are looking forward to a long and profitable relationship with the folks at!

VA Mortgage, a division of 1st Mariner Bank, just launched on the network this week. A great advertiser for any sites reaching the military community, this company specializes in low-interest rate, mortgage lending for active military personnel and veterans. The program is kicking off with a strong commission payment and an impressive 365 day cookie length.

Beyond these recent launches, is also partnered with Experian – a global leader in consumer and business credit reporting. This company is renowned for providing consumers with tools and services to help manage the risk of financial decisions while understanding their purchasing habits. Through their affiliate program, Experian aims to drive leads for their Triple Advantage, Triple Alert Credit Monitoring, and products.

Alex Forsch, Head of Account Management for US comments: “The finance sector has been a key part of’s business for years, offering our affiliates partnership opportunities with some of the nation’s most recognized brands. We are excited to continuously grow our portfolio by signing on advertisers such as and VA Mortgage in a time that is seasonally relevant. Exceptionally low rates in 2011 and ongoing market volatility not only provide once-in-a-lifetime opportunities for consumers but also for the publishers promoting these programs. We work closely with our affiliates and merchants to communicate industry updates, offer competitive payouts and provide a wide selection of creative to ensure the success of both our publishers and advertisers.

Before interest rates begin to rise again, now is the perfect opportunity to promote a range of finance advertisers working in the performance channel. looks forward to welcoming additional brands to the network and further growing the finance vertical in the affiliate industry.

For press inquiries, please contact: Lisa Chaikin PR Manager – UK & US Affiliate Window & e: t: 020 7553 0333