Having been hired by four retailers this month to run their affiliate marketing programmes, 7thingsmedia will steer and strengthen the reach, presence and personality of each brand within the affiliate fashion market.
Along with nurturing existing affiliate relationships, the London and New York-based agency will recruit new affiliates, utilise their established network of influential fashion blogs and initiate creative campaigns across a multitude of channels to generate profitable growth.
In May, 7thingsmedia leapfrogged its established agency competitors to take the prestigious “Best Agency” award at a4uAwards.
Steve Webster, Head of Ecommerce, Fashion Union said: "7thingsmedia demonstrated both the ability and the passion to fully match the ambition of Fashion Union. They displayed an advanced knowledge of the retail sector and with their existing relationships and expertise in the affiliate market, we're confident in their ability to scale the performance of the programme."
Chris Bishop, Founder and Managing Director of 7thingsmedia said: "We're excited to be working with such progressive brands. They all have very direct ambitions and we are extremely confident we can help them realise their potential in the affiliate channel. As an agency, we have a growing list of fashion-based clients due to our real expertise in that area. We are confident with our tools and relationships we can maximise opportunities for all parties."