INside Performance Marketing
a4uAwards - Winners & Highly Commended 2011

a4uAwards - Winners & Highly Commended 2011

The Grosvenor House Hotel played host to the fifth annual a4uAwards last night, with over 700 Performance Marketing guests in attendance. From Rufus Hound's hilarious presenting, through to 'Kieron the Mighty' our magician for the evening, plus many interesting photos from our Say Fromage photo booth, the a4uAwards 2011 was another evening for the Performance Marketing Industry to be proud of.

Following a4u founder Matthew Wood's opening speech, Mr Rufus Hound was on hand to provide some classic gags and name associations that had the night's guests in stitches!

Download the Book of the Night now, detailing all of our winners and sponsors.

The a4uAwards Ceremony

InvisibleHand took the plaudits for 'Publisher Innovation' and 'Best 3rd Party Application' thanks to their Price & Flight Comparison tool. Mobile App VoucherCloud also picked up 'Best Use of Mobile' thanks to their collaboration with Debenhams by providing an offline affiliate voucher redemption.

Joshna Patel walked away with the 'Hot Shot Rising Star' award, and her employers Red Letter Days scooped the 'Best Retail Advertiser' gong. There was international recognition for the Neo@Ogilvy campaign for British Airways, while BT and Sky were also rewarded with the 'Best Managed Affiliate Programme' and 'Best Travel & Telecoms Advertiser' respectively.

a4uAwards 2011

Full Winners & Highly Commended List - a4uAwards 2011

Advertiser Innovation

Winner: Expedia

Highly Commended: The Gift Experience & Webgains

Publisher Innovation

Winner: InvisibleHand

Highly Commended: Nectar for Nectar Toolbar

Affiliate Network Innovation

Winner: Affiliate Window's Darwin Marketplace

Highly Commended: Commission Junction & The Argos Affiliate Hub

Best 3rd Party Application

Winner: InvisibleHand

Highly Commended: DC Storm / R.O.Eye & eBay for eBay Geo-Targeting Tool

Best New Entrant

Winner: Affiliate Window for Best Buy

Highly Commended: Affilinet for Matalan / myThings with Commission Junction

Best Lead Generation Campaign

Winner: Found. for Tempur

Highly Commended: Azam Marketing for Egg / Mindshare & Affilinet for Mazda

Best Use of Social Media

Winner: Arena Quantum for Domino's Pizza.

Highly Commended:

Best use of Mobile

Winner: VoucherCloud

Highly Commended: Found. for Autoglass Roadside Rescue

Best use of Affiliate Marketing as part of a multi channel campaign

Winner: Debenhams

Highly Commended: Affiliate Window for Sky

Best Managed Affiliate Programme

Winner: BT

Highly Commended: Affiliate Window & Sky / TradeDoubler for Tesco

International Award

Winner: Neo@Ogilvy for British Airways

Highly Commended: InvisibleHand

Best Search Partnership

Winner: Net Media Planet & O2

Highly Commended: Found. & RAC

Hot Shot Rising Star

Winner: Joshna Patel from Red Letter Days

Highly Commended: Adam Bullock from Top Cashback

Best Agency

Winner: 7thingsmedia

Highly Commended: bigmouthmedia

Vertical Awards

Best Finance Advertiser

Winner: RAC

Highly Commended: Arena Quantum for Legal & General / OMG for LBG Cards

Best Finance Publisher

Winner: Azam Marketing

Highly Commended: Quidco

Best Retail Advertiser

Winner: Red Letter Days

Highly Commended: Affiliate Window for LOVEFiLM

Best Retail Publisher


Highly Commended: InvisibleHand

Best Travel & Leisure Advertiser

Winner: Commission Junction for TUI

Highly Commended: for DFDS

Best Travel & Leisure Publisher


Highly Commended: Quidco

Best Technology & Telecoms Advertiser

Winner: Sky & Affiliate Window

Highly Commended: BT / Vodafone

Best Technology & Telecoms Publisher


Highly Commended: Consumer Choices

Network Achievement Awards

Best Publisher Support Team

Winner: Affilinet

Best Affiliate Network Technical Team

Winner: Affiliate Window

Most Improved Affiliate Network

Winner: LinkShare

Publisher's Choice of Network

Winner: Affiliate Window

Highly Commended: Affilinet

Download the Book of the Night now, or check out this year's winner videos, ready to be viewed online now.

Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

Read more from Chris

Join over 10,000 performance marketers for the ultimate weekly update on industry news