INside Performance Marketing
HURRY – Times Running Out... Standard Entries Close Midnight on Jan 20
Enter Now
ValueClick Acquires Greystripe Mobile Ad Network

ValueClick Acquires Greystripe Mobile Ad Network

After Acquiring Mobile Ad Network 'Greystripe' for a reported all-cash deal of $70 Million, ValueClick Inc hopes the purchase will help to unlock a bigger proportion of Advertisers' branding budgets, positioning itself to fully capitalise on the continued growth of the mobile marketing space.

In a statement, ValueClick CEO Jim Zarley said:

"“Greystripe accelerates ValueClick's move "up the marketing funnel' with brand advertisers and gives ValueClick Media immediate scale and expertise in the large and fast-growing mobile ad market"

Greystripe is said to be the largest brand-focused mobile advertising network in the US by reach, serving rich-media impressions to touch-driven devices through more than 3,500 mobile web sites and applications across all major mobile platforms. Following the acquisition, ValueClick said that the company will continue to operation as a wholly owned subsidiary.

Continue the conversation

Got a question or comment – tweet Chris chrisjohnski or comment on Twitter, Facebook or LinkedIN.

Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

Read more from Chris

Join over 10,000 performance marketers for the ultimate weekly update on industry news