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ValueClick Acquires Greystripe Mobile Ad Network

ValueClick Acquires Greystripe Mobile Ad Network

After Acquiring Mobile Ad Network 'Greystripe' for a reported all-cash deal of $70 Million, ValueClick Inc hopes the purchase will help to unlock a bigger proportion of Advertisers' branding budgets, positioning itself to fully capitalise on the continued growth of the mobile marketing space.

In a statement, ValueClick CEO Jim Zarley said:

"“Greystripe accelerates ValueClick's move "up the marketing funnel' with brand advertisers and gives ValueClick Media immediate scale and expertise in the large and fast-growing mobile ad market"

Greystripe is said to be the largest brand-focused mobile advertising network in the US by reach, serving rich-media impressions to touch-driven devices through more than 3,500 mobile web sites and applications across all major mobile platforms. Following the acquisition, ValueClick said that the company will continue to operation as a wholly owned subsidiary.

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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