Online destination specialist, Hotels-London, has launched their first affiliate scheme in their 11-year history. Their sister website, LateRooms.com, has managed an award-winning affiliate programme with Affiliate Window’s sister network, buy.at, for the last six years. With a highly intuitive website and over 600 hand picked hotels to choose from, Hotels-London offers publishers a first-rate customer proposition. Combined with the bespoke technical tools and solutions available via the Affiliate Window platform, the brand is in a fantastic position to capitalise on the power of the affiliate channel.
James Pogson, Director of Hotels-London says:md5-a14fe6a25b039d173a9c4b0c9f947c49
Following the launch, a strategic affiliate recruitment drive will commence to raise awareness of the Hotels-London brand to potential affiliate partners. Harnessing the existing experience and knowledge of the LateRooms account management team, the Hotels-London programme will be hosted on the AW platform but come under the remit of the buy.at account management department.
Roz Fenwick, Head of buy.at Account Management adds:md5-cb5a9d9e63fb03b627b01f56812371fb
After appointing an external brand research specialist in February, Hotels-London is currently developing new and exciting features which will firmly establish their position in the market. These are scheduled for release in Spring 2011 and will provide affiliates with additional linking methods to specific global hotel brands, as well as new features aiming to drive higher conversion rates and basket values.
Following on from the success of Hotels-London, additional affiliate campaigns to other specialist websites in the portfolio, including Hotels-Paris, will commence in addition to new websites launching in the next few years.