As the sports nutrition industry continues its upward trend of annual growth in 2010, the performance marketing channel remains a key component to their online business success, being a consistent driver of their customer acquisition.
Affiliate Window has consistently driven new customers to the Maxinutrition brands while generating a significantly higher ROI than previous network partners. Future strategic plans include a comprehensive recruitment drive for the Maxitone and Maxifuel sites to provide niche, content publishers who focus on nutrition and overall health and fitness.
Sam Musk, Web Marketing Manager for Maxinutrition has managed the affiliate campaigns for 3 years. He says:
“Affiliate Window has impressed us with their levels of service and innovation within the channel. Now that we have additional brands sat alongside Maximuscle, it was the ideal time to consolidate. AW's pro-activity will help to grow our infant brands while the technology and reporting will be an asset to our online team.”
Anthony Clements, Client Services Director for Affiliate Window adds:
“It is great news for Digital Window that a brand like Maxinutrition, with its strong history of pro-active online marketing initiatives, has decided to consolidate its affiliate activity with us. We have enjoyed an excellent working relationship with Maxinutrition since launching their first programme, Maximuscle, at the start of 2007. Like their programme, our working relationship has gone from strength to strength, and we anticipate further growth in Maxinutrition’s affiliate activity in 2011 as the company look to put the channel at the core of their online marketing strategy.”
Maxinutrition was recently acquired by GSK who also own Lucozade, Horlicks and Ribena, further building upon their strong placement in the global, sports nutrition market.