INside Performance Marketing
McDermott Appointed Performance Director at 7thingsmedia

McDermott Appointed Performance Director at 7thingsmedia

Reporting to Founder & Managing Director Chris Bishop: David will be responsible for overall client performance and development whilst leading best practice within the agency.

David's experience as Online Analyst for Arcadia Group and three years as Account Director at affiliate network Commission Junction; led him to GroupM agency Mindshare, where he spent the last four years.

Tasked with setting up and growing Mindshare's affiliate business, David worked extensively with top brands including Zurich Connect, Nestle, Mazda and News International.

His role was extended to grow the affiliate business of MCHI – a joint-venture, full-service agency involving CHI & Partners and GroupM – where he successfully built a team to manage new business including The TalkTalk Group, Virgin Money and Big Yellow Self Storage.

Commenting on his new role, David McDermott said:

7thingsmedia is an extremely respected agency within the performance sector and has a highly desirable client base. I am looking forward to working with such a forward-thinking, dynamic and talented team whose values match mine in delivering great integrated solutions for our clients.”

Chris Bishop, Founder & Managing Director of 7thingsmedia said:

“David has a track record of operating at the highest level and shares our vision and passion for delivering performance-based marketing to major brands. He joins at a time of significant expansion for 7thingsmedia and I am delighted to have him spearheading our growth.”

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Chris Johnson

Chris Johnson

Content Director for PerformanceIN. Based in Bristol & London.

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