The tool was developed by leading digital marketing technology specialists DC Storm, who recognised that many advertisers could maximise their PPC campaigns still further if they had more scope for utilising additional data to drive their optimisation strategies.
Seth Richardson, CEO of DC Storm, explains:
“Most PPC optimisation tools use rules or algorithms which make use of historical media and conversion data with the primary aim of generating sales at an acceptable CPA. However, for many businesses there are other factors which directly affect the profitability and success of their PPC campaigns and our versatile platform overcomes this by allowing businesses to plumb in business-specific data and use it to build bespoke optimisation strategies which react quickly and more effectively to ever changing demand.
“For example, one of our high street retailing clients is able to achieve significant uplifts in sales by integrating their offline sales data and writing optimisation rules to increase their bids according to what was selling in their shops.”
eConsultancy recognised the significant development DC Storm’s technology has made to the Paid Search landscape, awarding it Highly Commended during their Innovation Awards.