London, UK – February 9, 2010
Joining the likes of Agent Provocateur and Ted Baker, Liberty appointed 7thingsmedia due to their proven track record in scaling luxury fashion retailer affiliate marketing programmes.
7thingsmedia will provide Liberty with strategic insights into the greater potential of performance-based marketing whilst recruiting a breadth of website publishers, such as fashion shop aggregators and high-end content sites.
Liz Willmore, Manager of Liberty.co.uk said:
“We are delighted to be working with the team at 7thingsmedia. During the pitch process they displayed their undoubted ability to drive quality sales and build long lasting partnerships for Liberty.co.uk. As a luxury brand we need to ensure we manage our affiliates correctly and we are more than confident to pass that responsibility on to 7thingsmedia”.
Chris Bishop, Founder & Managing Director of 7thingsmedia said:
“We are extremely proud to be working with such a prestigious and iconic British brand. We have built up a strong reputation based upon on our clients’ successes and our relationships with major publishers so we are looking forward to further enhancing our reputation within the industry with strong results for Liberty."